Like it or not, social media is here to stay. And as academics and researchers, it means you’ll need to make use of it. Or make better use of it. Or make more use of it.
I struggled with this a bit myself for a while. I made videos for my various social media channels. Shared them. But it wasn’t until I recently that I set up a channel. And now I think the answer is – Yes, as an academic you should have a YouTube Channel.