I’ve recently been using LinkedIn a lot more* and it is fair to say I've learned a lot (downloading connections was something I have been looking for, and reminders associated with a connection are great too).
CONNECT (a book*) also gave me some great insights about writing content for LinkedIn. But more importantly it gave me some structure for writing my summary and about my roles – you should get the book and get your profile pimped (or pimp it yourself).
Anyway, what it also highlighted to me were some shortcomings that I felt were present in LinkedIn but always thought they were things I was missing. So, here are three things that I think LinkedIn should have – that would make it great, not just good:
- The ability to search for keywords within people’s posts – their long-form and short form posts, their responses to discussions, the whole deal. Currently, the best you can do is a search for terms that are within people’s profiles. That’s great, but what people are posting about and responding to will give a much better insight to their thoughts and interests – and therefore reasons to connect. I know once I find a person’s profile I can look at their posts – but that requires their profile to have the keyword I am after.
- Customised invitations to connect on all platforms – currently this is limited to the web-version. So, I either need to head to the website on my mobile/tablet or move to the desktop when inviting connections. This is totally inconvenient. I want to send personal invitations. I appreciate the canned text LinkedIn, but I want to make it about me and my future connection.
- Limited network insights – so the download your connections is great. Now I can sort by role or organisation and then group based on those features. But that is the start and end. No other user data and no way I can filter within LinkedIn and then group tag based on profile-keywords, past roles – nothing. What do you like and dislike about LinkedIn? What would make it better for you/your industry/sector?
Raven Consulting Group specialises in delivering high quality strategic advice to the education, research and government sectors. Richard is driven by the challenge of helping organisations achieve their full potential. His strategic approach to collaboration and research translation has been making the impossible possible for more than seven years. His clients appreciate his cut-through approach. He knows the sector and how to turn ideas into reality. To find out more, call 0412 606 178, email (Richard.Huysmans@ravencg.com.au) or subscribe to our newsletter.
*I had my LinkedIn profile pimped by the great Jane Anderson and Kylie Chown (more on the impact of that in a future post). As part of it all, I have also read their book – CONNECT: LinkedIn for Lead Generation in Less than 7 minutes a Day